Market Research
At Industrial Marketing Solutions we have the assisted many companies in the research and commercialisation of new products and services, in both Ireland and export markets.
We therefore understand the importance of solid market intelligence when it comes to the development of new products and businesses. Here are just some examples of how we have assisted other companies:
Market / Feasibility Studies
We are experienced in the execution of feasibilitiy studies to understand the market potential of your new product or service. Our understanding of technical markets means that we are hands-on in gathering the intelligence you need to "market-proof" your new business idea. We have a considerable amount of experience in the marketing of technical products and services both in Ireland and in export markets.
New Customer Research
The best form of feedback for any business comes from customers. We design and implement both structured and semi-structured feedback using tools such as postal questionnaires, online surveys, telephone interviews and face-to-face meetings. In addition we can assist you to get in front of potential customers in your target market to hear first hand their views on your product or service.
Existing Customer Feedback
Do you need an impartial 3rd party to gather customer feedback on their level of satisfaction with you, their interest in new products or services and other critical information? If so, we can be of assistance.
Technology / Product Research
Looking at a new potential market and need an assessment of current technologies employed? Our experience in technical markets means we are ideally positioned to structure and execute research projects of this type.
Competitor Research
One of the key elements to defining your market positioning and unique selling points is an understanding of your competition. We can assist you through a combination of external market research and working with your internal team to analyse the competition in your marketplace.