The benefits of a marketing audit?

A marketing audit can help you in a number of ways:

1. It provides an objective view of your present marketing approach with recommendations on how this approach can be improved
2. When you have limited resources, it outlines the priorities and focus for your marketing investments so you can maximise your investments.
3. As well as looking at external market issues (customers and competitors), it reviews the internal support structures that are necessary for an integrated sales and marketing approach 

 What does it involve?

The audit requires us to spend one full day on site at your company. In advance of this day we will request some information from you on your current marketing approach, products and markets. Our day on-site will follow a structured approach and consists of 2-3 workshops that will enable us to gain a full understanding of your business issues.

The marketing audit can focus on your entire company, a segment of your business or a specific product line that needs focus and development.

 What does it cost?

The normal charge for a Marketging Audit is Euro 750.00. This fee coves all of our time in reviewing your business. For this fee you will also receive a detailed marketing plan which is practical and in line with your available budget. 

In the event that you choose Industrial Marketing Solutions to implement elements of our proposed marketing plan we will provide this audit FREE OF CHARGE